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Financial literacy ambassadors

  • 16 March 2026

As part of its financial literacy strategy adopted on 30 September 2025, the Commission committed to launching an EU‑wide awareness‑raising campaign to complement and reinforce national efforts. A central element of this initiative is the network of national financial literacy ambassadors. Appointed by Member States, the ambassadors play an important role in promoting financial literacy at both national and EU level, engaging with the public and media, and helping citizens access reliable financial education resources and initiatives.

Ambassadors

  • 🇦🇹 Austria

    In the process of being appointed

  • Jean-Paul Servais
    🇧🇪 Belgium | Jean-Paul Servais

    Chairman of the Financial Services and Markets Authority (FSMA), Chair of the International Organization of Securities Commissions (IOSCO) and in charge of the Wikifin programme

  • 🇧🇬 Bulgaria

    In the process of being appointed

  • Dajana Barbić
    🇭🇷 Croatia | Dajana Barbić

    PhD, Faculty of Economics and Business, University of Zagreb
     

  • Toni Milun
    🇭🇷 Croatia | Toni Milun

    Mathematics lecturer and financial vlogger

  • Valentina Georgiadou
    🇨🇾 Cyprus | Valentina Georgiadou

    The Financial Ombudsman of the Republic of Cyprus

  • 🇨🇿 Czechia

    In the process of being appointed

  • 🇩🇰 Denmark

    In the process of being appointed  

  • Kristjan Liivamägi
    🇪🇪 Estonia | Kristjan Liivamägi

    Senior lecturer at Tallinn University of Technology, published author and investor
     

  • Kristi Saare
    🇪🇪 Estonia | Kristi Saare

    Author, investor and teacher

  • Sari Lounasmeri
    🇫🇮 Finland | Sari Lounasmeri

    CEO of the Finnish Foundation for Share Promotion (Pörssisäätiö)
     

  • Anu Raijas
    🇫🇮 Finland | Anu Raijas

    Financial Literacy Adviser at the Bank of Finland and Adjunct Professor of Consumer Economics at the University of Helsinki
     

  • 🇫🇷 France

    In the process of being appointed

  • Jeanette Schwamberger
    🇩🇪 Germany | Jeanette Schwamberger

    State Secretary in the Ministry of Finance, Germany 

  • Theoni Alampasi
    🇬🇷 Greece | Theoni Alampasi

    Secretary General for Financial Sector and Private Debt Management, Ministry of Economy and Finance, Greece
     

  • Sütő Ágnes Melinda
    🇭🇺 Hungary | Ágnes Sütő

    Managing Director at the Hungarian Investor Protection Fund, Co-founder of the Hungarian Money Week (PÉNZ7), Co-organiser, Project Manager of CyberShield (KiberPajzs) Project
     

  • 🇭🇺 Hungary | Zsolt Kovács

    CEO, Hungarian Development Bank (MFB)
     

  • André Palóc
    🇭🇺 Hungary | André Palóc

    Spokesperson of the Ministry for National Economy, Hungary
     

  • 🇮🇪 Ireland

    In the process of being appointed

  • Donato Masciandaro
    🇮🇹 Italy | Donato Masciandaro

    Full Professor of Economics, Bocconi University and Director,  Italian Edufin Committee, Ministry of Economy and Finance (MEF)

  • Aija Brikše
    🇱🇻 Latvia | Aija Brikše

    Head of the Financial Literacy Division at Latvijas Banka

  • Lukas Macijauskas
    🇱🇹 Lithuania | Lukas Macijauskas

    Co-founder of Synergy Finance and co-author of Investavimas.lt, a project dedicated to promoting long-term investing and financial literacy in Lithuania

  • Viktorija Dičpingaitienė
    🇱🇹 Lithuania | Viktorija Dičpingaitienė

    Head of the Financial Literacy Centre at the Bank of Lithuania

  • 🇱🇺 Luxembourg | Claude Marx

    Directeur général of the Commission de Surveillance du Secteur Financier

  • Sarah Pulis
    🇲🇹 Malta | Sarah Pulis

    Head - Conduct Supervision at the Malta Financial Services Authority
     

  • Her Majesty Queen Máxima
    🇳🇱 Netherlands | Her Majesty Queen Máxima of the Netherlands

    Honorary Chair of the Money Wise Platform
     

  • 🇳🇱 Netherlands | Joost Smits

    Chairman of the Steering Committee of the Money Wise Platform. Deputy Treasurer-General at the Ministry of Finance

  • Christian Meijer
    🇳🇱 Netherlands | Christian Meijer

    Head of the Money Wise Platform
     

  • 🇵🇱 Poland

    In the process of being appointed

  • Francisca Guedes de Oliveira
    🇵🇹 Portugal | Francisca Guedes de Oliveira

    Board Member of the Bank of Portugal

  • Miguel Ferreira
    🇵🇹 Portugal | Miguel Ferreira

    BPI-Fundação la Caixa Professor of Responsible Finance, Nova School of Business and Economics
     

  • Mafalda Rebordão
    🇵🇹 Portugal | Mafalda Rebordão

    Digital and AI Transformation Lead at Microsoft

  • 🇷🇴 Romania | Georgiana Camelia Georgescu

    Dean of the Faculty of Finance and Banking, Bucharest University of Economic Studies

  • Eugen Radulescu
    🇷🇴 Romania | Eugen Rădulescu

    Adviser to the Governor of the National Bank, Romania

  • 🇷🇴 Romania | Tănase Stamule

    Dean of the Faculty of Business Administration in Foreign Languages at the Bucharest University of Economic Studies

  • 🇸🇰 Slovakia

    In the process of being appointed

  • Saša Jazbec
    🇸🇮 Slovenia | Saša Jazbec

    State Secretary at the Ministry of Finance

  • Aljoša Valentinčič
    🇸🇮 Slovenia | Aljoša Valentinčič

    Professor of finance and accounting at the School of Economics, University of Ljubljana, Slovenia

  • Marja Milič
    🇸🇮 Slovenia | Marja Milič

    Financial journalist, editor and founder of Money-How 

  • Natalia de Santiago
    🇪🇸 Spain | Natalia de Santiago

    Financial literacy expert, financial influencer & fintech entrepreneur

  • 🇪🇸 Spain | Jose Maria Camarero

    Economist Journalist at Diario ABC and other TV and radio

  • Moa Langemark
    🇸🇪 Sweden | Moa Langemark

    Consumer Protection Economist at the Swedish Financial Supervisory Authority

  • Emma Hedman
    🇸🇪 Sweden | Emma Hedman

    Chief Operating Officer (COO) at Ung Privatekonomi
     

This page was last updated on 16 March 2026