Consumer testing study - Key information document under the PRIIPs framework

The general objective of this project was to test the effectiveness of presented information to retail investors within the PRIIPs framework. An online consumer testing with over 7500 participants in 5 EU countries was conducted using:

• 10 different versions for presenting performance scenarios and past performance information in the PRIIPs Key Information Document, and
• covering 11 different products

The overall aim is that the information provided should be well understood by retail investors and allow them to compare and select among different investment products.