Consumer testing study – Key information documents for PRIIPs

The study aimed to identify the most user-friendly format to give consumers the information needed to compare and choose the products best-suited to their investment needs. Data was collected across a representative sample of countries in the EU using both larger scale quantitative surveys and qualitative testing with focus groups.

The objectives were to

• gather information on consumer preferences
• measure how successfully the presentations allowed consumers to understand the features of PRIIPs and make comparisons between them.